I am in absolute awe of these ‘mothers’ of the ‘other’ world. By other world, I mean the Ad world. One thing common about these mothers shown in the Ad world is, — they all are great, simply great!
I truly envy the tooth-paste ad mom, who worries about the cavities caused by chocolates. No, nothing wrong in worrying about cavities. The ‘wonderful’ thing is the way she can afford to just sit pretty with a box of chocolates next to her, waiting for the stars of her life to come home with stars on their report-cards. How a mother of two kids can coolly sit with not a single crease on her face or on her clothes – with absolutely nothing to do, but only wait with a box of chocolates! At least, I have never come across any such mum in real life. (Here I’m talking about the commonly found common mothers and not the rare specimens adorning the rarefied atmosphere!)
Then there is another tooth-paste mom with a long list of ‘Ayurvedic’ ingredients in her tooth paste. Her entire family clamors around her appreciatively, as if she has concocted ‘THE’ recipe of the year. But then, it probably is a ‘complete meal’ recipe. Because, with soooooo many ingredients (and that too, all healthy ones), even if you eat just that tooth-paste, it would be more than a filling meal. (And if you like some fruit after your meal, just gulp a spoonful or two of any available shampoo – nowadays they all are so full of fruits! But that’s beside the point)
There is no dearth of Super-mums in this world – the extra-protein mom, the-I’ll-also-fall-with-you mom, jam-n-ketch up tiffin moms, clean-shiny clothes moms, shoo-the-small-hunger-mom, the list is endless—-
Another set of ‘wonder’ mums are the ‘antiseptic soap’ mothers! Here the key word is ‘confidence’. After playing in the rain, mud-pools etc., the kids gleefully announce their dripping, drenched arrival – fully confident that their mother would not shout at them, not even get a little cross at their antics. And they are right! The mother so happily plays ‘catch the soap’ with the kids – because, she is completely confident that the antiseptic soap would prevent any and all the ailments caused by the ‘water sports’. All? Really? A soap stops all the diseases! Then what the doctors and pharma companies are for? Please pardon my lack of faith. Probably the buried and hidden microbiologist in me is responsible for this scepticism.
Another mom advocating the same product has a grown-up son and just because the mother says ‘Yo’ she is certified (in sunny boy’s eyes) as ‘cool’ and then the otherwise lazy, supposed to be dirty son immediately obeys his mom. Has to! Well, is it that easy to get the-we-have-a-mind-of-our-own teenagers to obey just by the virtue of a soap?
All in all, I thank my stars that no such ads were there on the horizon (rather, television) back during my child-rearing years (or else I would have had to answer some tough questions about me and my actions viz a viz these ads). Thank God, my parenting years were over before the advent of these super ad-moms!